invesco case study

 

CONTENT STRATEGY AND EDITING

Invesco wanted to position its QQQ Index fund as the easiest way to invest in emerging tech. So, Quartz Creative decided to predict the future.

I developed the campaign concept, was the lead editor, and wrote all microcopy.

This campaign had 13.7M impressions, an average of 2.73 interactions per session, and a time spent 1.5x Quartz benchmark.

We created two articles detailing the tech that will reshape the way we WORK and LIVE. A sticky nav bar at the top of the page makes it easy for users to toggle between both. In addition to reported written-throughs, the pieces have interactive moments and playful UX copy that bring each vision to life while staying true to the Quartz voice.

A sketch of a robot learning how to practice shooting a basketball, with the user able to adjust its movements with a slider pivoting its knee.

In the animation above, we illustrate how future robots will use reinforcement learning to teach themselves new skills beyond the factory floor. Acting as the robot, the user makes slight tweaks to their knee or wrist position until “swoosh, there it is!”